A bull is a market participant who believes market momentum suggests an increase in asset prices. Bulls advocate what is called a bull market, where the aggregate number of investors who expect stock prices to rise is larger than the number who believes prices will fall. In general, bulls have an optimistic outlook for equity prices

Bull Trade Examples

The most common form of investing involves purchasing assets with the intention of selling at a higher price. This is essentially what a bull trade is. Types of bull trades in including buying long, buying call options, selling puts, and bull call/put spreads. The strategy behind bull trades is to profit from an expected rise in security prices.

What is a Bull? - Article By Better Trades