Whole Foods Battles Thin Wallets

Forbes Article by BetterTrades

10-16-09

Whole Foods Battles Thin Wallets

BetterTrades on Forbes - Whole Foods Battles Thin Wallets

Whole Foods' stock spiked an unnatural 9% on July 8, on what appeared to be a minor news item, setting up a potential thinning out of its shares.

As the market battled another round of deflation and uncertain hopes for an economic recovery, Whole Foods ( WFMI - news - people ) surged on the rather soft news that the organic food retailer will take part in a program to confirm it only sells products that have not been genetically modified. The rally follows a 25% drop in Whole Foods' stock price, from a near-term high of $22.72 on May 4, amid concerns about Whole Foods ability to retain shoppers as the recession drags on.

Forbes Article by BetterTrades