Forbes Article by BetterTrades

10-21-09

Grocery Stock Going Higher

Leveraging its pricing power with changing consumer behavior, the Kroger Co. ( KR - news - people ) boasts strong customer loyalty thanks to deeply discounted value items targeting low-end consumers. While discretionary spending was weakening, Wal-Mart ( WMT - news - people ) made significant inroads into the low-end grocery market that comprises Kroger's target demographic. But Kroger's pricing is helping to win back customers, and the company's cheap share price makes for a great value buy.

Forbes Article by BetterTrades