In 1992, BetterTrades coach Bob Eldridge was earning a nice income when he worked for the Federal Aviation Agency. He could afford a nice house and a nice car, but after paying his taxes and contributing for benefits, Bob was only bringing home about half his paycheck. There wasn't enough money to go around at the end of the month.

Bob began to look around for new ways to add income. He started in real estate, but soon realized that many techniques and methods he learned weren't effective in the economical downturn being experienced.

By this time the stock market had caught Bob's attention. He saw the market as a potential way to make money. Bob knew he was onto something when he noticed Wal-Mart stock had developed a pattern; the stock would go up three or four dollars, then settle back to where it started, then repeat the process. Bob realized that it were these predictable patterns that provided the possibility for trading profits.

During his tenure trading Bob wrote "Making a Living in the Stock Market," a book he authored to chronicle his story and describe the strategies he used to make better trades. He joined the BetterTrades team as a coach in 2003 and brings a down-to-earth approach to the staff.

Bob, who holds two Masters degrees and one Bachelor's degree in math, math education, history and education, resides in the Dallas area near his sons David and Chris. He served in the U.S. Air Force during the Vietnam war and continues flying today. An accomplished musician, Bob plays the guitar, bass, pedal steel guitar and the Dobro.